Results-Based Tools, Training & Skills Development
Advancing the B2B Sales Professional
Advancing the B2B Sales Professional
Tripwires represent the failures to recognize and adapt to the interrelated, dynamically complex environment of B2B selling. At Tripwire, our online courses equip you with the knowledge, skills, and tools to overcome these barriers and accelerate your path to success. We trun tripwires into training elements so you can move forward with confidence and strength.
The modern selling environment is not a straight line—it’s a system of choices, interactions, and problem-solving. Every step toward a major win involves people, resources, obstacles, processes, and the creation of solutions. Sales professionals who learn to sidestep hidden tripwires and integrate a full range of capabilities can move forward with confidence and precision.
The most successful salespeople are those who detect tripwires before they cause failure. They uncover unresolved issues, identify critical information gaps, anticipate costly missteps, navigate gatekeepers’ diversions, and recognize sabotage before it hardens into an impenetrable barrier. These professionals turn complexity into clarity—and potential pitfalls into opportunities for success.
Tripwire Courses
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